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MGT 535 - Policy, Strategies, & Goals

Industry Information

The latest on a market ...

Articles can offer the latest on what is hapenning in a specific market. Get started at:
Industry reports & data ...


Business Insights: Essentials Access limited to OU students, faculty, and staff
Access to company and industry profiles, brand information, rankings, investment reports, company histories, and periodicals. Thanks to MeL

Global Market Information Database Access limited to OU students, faculty, and staff
International socioconomic data, including industry statistics, consumer behavior statistics, and country information.

Almanac of Business and Industrial Financial Ratios
Ref. HF 5681 .R25 T68 - latest edition at the circulation desk - by NAICS code

MarketLine Access limited to OU students, faculty, and staff
Includes company and industry reports, country profiles, as well as market data and country statistics.

S&P NetAdvantage Access limited to OU students, faculty, and staff
Includes Industry Surveys, Stock Reports, Mutual Fund/ETF Reports, Bond Reports, Corporation Records, The Register of Corporations, Directors and Executives, and The Outlook


Company Information

MarketLine Access limited to OU students, faculty, and staff
Includes company and industry reports, country profiles, as well as market data and country statistics.

Company Search in LexisNexis Access limited to OU students, faculty, and staff
Each section in the snapshot page contains an excerpt and a link to its sources. Please follow the link to each source to find more details.

Business Insights: Essentials Access limited to OU students, faculty, and staff
Access to company and industry profiles, brand information, rankings, investment reports, company histories, and periodicals. Thanks to MeL. It has industry search by NAICS code.

Mergent Online Access limited to OU students, faculty, and staff
Financial data on US and international publicly traded firms; includes annual reports, SEC filings, news, and other information. Limited to 7 users at a time. Log off after using!


Economic & Consumer Data

Economic Briefing Room - US Census
Major economic indicators collected in one place and updated as they are released.

American FactFinder - US Census
Offers access to demographic, housing, and economic data.

Global Market Information Database Access limited to OU students, faculty, and staff
International socioconomic data, including industry statistics, consumer behavior statistics, and country information.

Statistical Abstract of the United States
All-in-one source for demographics, industry and economic data, consumer spending, etc. 

Consumer Expenditure Survey
Average annual expenditures by consumer characteristics (age, income, ethnicity, etc.)

American Customer Satisfaction Index
Satisfaction scores by industry and by company.

Survey of Buying Power
published in Sales & Marketing Management

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Library Contact
Picture: Mariela Hristova

Mariela Hristova
Assistant Professor
gunn@oakland.edu
248.370.2464


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OU Libraries, Oakland University | 2200 N. Squirrel Road, Rochester, Michigan 48309 | (248) 370-2471
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