Starting Points

American FactFinder - US Census
Offers access to demographic, housing, and economic data.

Statistical Abstract of the United States
All-in-one source for demographics, industry and economic data, consumer spending, etc.

Global Market Information Database
International socioconomic data, including industry statistics, consumer behavior statistics, and country information.

MarketLine
Includes company and industry reports, country profiles, as well as market data and country statistics.
 

Oakland University - Student Data

Student Information and Enrollment History
Demographic characteristics of OU students.

NSSE Survey
Measures different aspects of the college experience.

CIRP Survey
Profile of freshmen characteristics for 2010 and 2011.
 

Consumer Spending

Consumer Expenditure Survey
Average annual expenditures by consumer characteristics (age, income, ethnicity, etc.)

American Customer Satisfaction Index
Satisfaction scores by industry and by company.

Global Market Information Database
International socioconomic data, including industry statistics, consumer behavior statistics, and country information.

MarketLine
Datamonitor company and industry reports, country profiles and market research information.

Business Insights: Essentials
Company profiles, brand information, rankings, investment reports, company histories, chronologies and articles.

The library has handbooks of scales that are part of our reference collection:

• Handbook of Marketing Scales
• Marketing Scales Handbook

ABI/Inform
Articles from the business press, trade publications, academic journals, and newspapers.

PsycINFO
Consumer behavior articles. You can search by measures used in studies.

Business Source Elite
Articles from journals and magazines; market research reports, etc.

Refworks allows you to create a personal database of references and automatically generate formatted bibliographies for your projects.

Ask a Librarian

• by phone at 248-370-4426
• via chat with reference IM
• via email at Email Us!
• in person in Kresge Library.

Research Consultation
Request an individual session to get help with your research. You can expect the session within 2-3 days.

QUIZ: Library Practice
Please submit by the end of the week.