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Marketing


Restricted to OU students, faculty, and staff more information ABI/Inform Complete
Note: ABI/INFORM Complete is being replaced by ProQuest One Business, which has the same content plus additional material.
Provides access to articles in scholarly, peer-reviewed business journals, trade journals and business news publications. Includes the full-text of the Wall Street Journal, the Financial Times and the Economist.
Thanks to Mel Restricted to OU students, faculty, and staff more information Business Book Summaries
Comprehensive summaries of the latest information in the business world. A wide range of topics is covered including business biographies, change management, communication, entrepreneurship, leadership, marketing, personal growth, productivity, and technology.  Thanks to MeL.
Restricted to OU students, faculty, and staff more information Business Source Elite
Broad scope - includes academic journals, trade publications, magazines, books, market research reports, and product reviews. How to export to RefWorks

Restricted to OU students, faculty, and staff more information Essential Science Indicators

Restricted to OU students, faculty, and staff more information Global Market Information Database
Note: Previously known as Euromonitor.
International socioconomic data, including industry statistics, consumer behavior statistics, and country information. 
Restricted to OU students, faculty, and staff more information Google Scholar
Note: If you are having trouble accessing Google Scholar from our website, you can trying accessing the site directly. See our guide to adding OU Libraries resources to Google Scholar
You can check the availability of article full text if you use our link to Google Scholar, which will ask you to log in with your OU NetID. How to export to RefWorks

 
Restricted to OU students, faculty, and staff more information Journal Citation Reports (JCR)
Provides citation data on journals, and includes virtually all areas of science, technology, and social sciences. Journal Citation Reports can show you the most frequently cited journals in a field and the highest impact journals in a field. The OU community has access to the Science edition and the Social Sciences edition of JCR.
Restricted to OU students, faculty, and staff more information MarketLine
Includes company and industry reports, country profiles, as well as market data and country statistics.
Restricted to OU students, faculty, and staff more information Mergent Intellect
Provides access to private and public U.S and international business data, industry news, facts and figures, executive contact information and more.
Restricted to OU students, faculty, and staff more information Mergent Online
Financial data on US and international publicly traded firms; includes annual reports, SEC filings, news, and other information. Limited to 7 users at a time. Log off after using!
Restricted to OU students, faculty, and staff more information ProQuest One Business
Note: Previously ABI/INFORM Complete.  
Provides access to articles in scholarly, peer-reviewed business journals, trade journals and business news publications. Includes the full-text of the Wall Street Journal, the Financial Times and the Economist.
Thanks to Mel Restricted to OU students, faculty, and staff more information Regional Business News
Provides full-text coverage for regional business publications, including titles from Crain Communications.  Thanks to MeL.
Restricted to OU students, faculty, and staff more information Web of Science
Web of Science provides access to Science Citation Index (SCI), Social Sciences Citation Index (SSCI) and Arts and Humanities Citation Index (A&HCI). These indexes contain references that have been cited in other articles. You can use these citations to perform cited reference searches (locate articles that cite an earlier publication). How to export to RefWorks

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