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Marketing


Restricted to OU students, faculty, and staff more information ABI/Inform Complete
This database includes about 80% full-text articles from the business press, trade publications, academic journals, and newspapers (including full text of the Wall Street Journal). It is a great starting point for articles on broad business topics. How to export to RefWorks
Restricted to OU students, faculty, and staff more information Business Abstracts with Full Text
Contains abstracts to articles in business and economics journals and magazines. Includes some full-text articles. How to Export to RefWorks

Thanks to Mel Restricted to OU students, faculty, and staff more information Business Book Summaries
Concise yet comprehensive summaries to help professionals and students keep up with the latest information in the business world. A wide range of topics is covered including business biographies, change management, communication, entrepreneurship, leadership, marketing, personal growth, productivity and technology.  Thanks to MeL.
Restricted to OU students, faculty, and staff more information Business Source Elite
Broad scope - includes academic journals, trade publications, magazines, books, market research reports, and product reviews. How to export to RefWorks

Restricted to OU students, faculty, and staff more information Essential Science Indicators

Restricted to OU students, faculty, and staff more information Global Market Information Database
International socioconomic data, including industry statistics, consumer behavior statistics, and country information.
Restricted to OU students, faculty, and staff more information Google Scholar
You can check the availability of article full text if you use our link to Google Scholar, which will ask you to log in with your OU NetID. How to export to RefWorks

If you are having trouble accessing Google Scholar from our website, you can trying accessing the site directly. See our guide to adding OU Libraries resources to Google Scholar
Restricted to OU students, faculty, and staff more information Journal Citation Reports (JCR)
Provides citation data on journals, and includes virtually all areas of science, technology, and social sciences. Journal Citation Reports can show you the most frequently cited journals in a field and the highest impact journals in a field. The OU community has access to the Science edition and the Social Sciences edition of JCR.
Restricted to OU students, faculty, and staff more information MarketLine
Includes company and industry reports, country profiles, as well as market data and country statistics.
Restricted to OU students, faculty, and staff more information Mergent Intellect
Provides access to private and public U.S and international business data, industry news, facts and figures, executive contact information and more.
Restricted to OU students, faculty, and staff more information Mergent Online
Financial data on US and international publicly traded firms; includes annual reports, SEC filings, news, and other information. Limited to 7 users at a time. Log off after using!
Thanks to Mel Restricted to OU students, faculty, and staff more information Regional Business News
Incorporates coverage of 75 business journals, newspapers and newswires. Includes the text of Crains Detroit News.  Thanks to MeL. How to export to RefWorks
Restricted to OU students, faculty, and staff more information Web of Science
Web of Science provides access to Science Citation Index (SCI), Social Sciences Citation Index (SSCI) and Arts and Humanities Citation Index (A&HCI). These indexes contain references that have been cited in other articles. You can use these citations to perform cited reference searches (locate articles that cite an earlier publication). How to export to RefWorks


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