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LIBRARY GUIDE TO PR 3510 - External Public Relations

Finding Company Information
Reports & SWOT Analyses
Company reports usually contain a business description, a history of the companies, as well as some discussion of company financials. Our key databases for company reports are:
Restricted to OU students, faculty, and staff MarketLine
Includes company and industry reports, country profiles, as well as market data and country statistics.
Restricted to OU students, faculty, and staff Mergent Intellect
Provides access to private and public U.S and international business data, industry news, facts and figures, executive contact information and more.
Restricted to OU students, faculty, and staff Mergent Online
Financial data on US and international publicly traded firms; includes annual reports, SEC filings, news, and other information. Limited to 7 users at a time. Log off after using!
EDGAR - find public company information from the SEC
Yahoo Finance - Business and financial information from Yahoo
Google Finance - Gateway to business and financial information on Google

Latest Developments 
You can learn a lot about a company by reading current newspaper and business articles about it.Trade publications may be very useful in finding current trends on your products. Also look at the company's website.
Industry Research
Restricted to OU students, faculty, and staff IBISWorld
Detailed market research and analysis on over 700 U.S. industries as well as Global Industry Reports, China Industry Reports and Business Environment Reports.
Restricted to OU students, faculty, and staff Mergent Intellect
Provides access to private and public U.S and international business data, industry news, facts and figures, executive contact information and more.
Restricted to OU students, faculty, and staff Global Market Information Database
International socioconomic data, including industry statistics, consumer behavior statistics, and country information.
Restricted to OU students, faculty, and staff Factiva
Factiva is a premier business and general reference resource with a broad collection of sources that reach across disciplines from business and current events to communications and technology, politics, foreign policy, and more. Factiva.com combines more than 28,000 sources to give users access to premium content from 159 countries in 22 languages.  To find industry data, look at the top black bar, click Companies/Markets, then select Industry.
 
Does the Library have the article I need?
Use Library OneSearch to see if we have access to a journal article. For example, if you needed the following article, you could search Library OneSearch by entering in a portion of the article title: "Flint water crisis an analysis"
  • Flint water crisis: An analysis of public relations as a mediator between human and corporate persons, Public Relations Review, March 2018, Volume 44, Issue 1, pages 47-55.
 We do have the article online so you'll be able to see the full-text in PDF format.
 If we don't have your article electronically or in-print, you can order the article through InterLibrary Loan using ILLiad. It's a free service but a few days for the article to be available
Find Consumer Data
DemographicsNow
Includes demographics and business data; allows you to put together custom reports. Easy way to find Consumer Ecpenditure data. Also includes some Simmons National Consumer Study reports.
American FactFinder - US Census
Offers access to demographic, housing, and economic data.

Consumer Expenditure Survey
Average annual expenditures by consumer characteristics (age, income, ethnicity, etc
Public Relations Journals
Writing Help

Writing Resources for Students
Find in-depth information about the mechanics of writing, MLA/APA citations, avoiding plagiarism, and more.

Writing Center
The consultants can help you with every stage of the writing process.

Research Assistance

Ask a Librarian
Ask a research question by phone, chat, email, or in person at the research help desk.

Research Consultation
Sign up online for an individual session with a librarian to get help with your research.

Find Books

Library OneSearch
Use the catalog to find books, videos, recordings, and goverment documents we have at the library.

MelCat
A statewide catalog of many of Michigan's libraries. It allows you to request books at another library be sent to Kresge Library for you.

RefWorks

Refworks

Refworks allows you to create a personal database of references and automatically generate formatted bibliographies for your projects.

Library Contact
Picture: Kristine Condic

Kristine Condic
Professor
salomon@oakland.edu
248.370.2469

Office: 236 Kresge Library
Contact me at salomon@oakland.edu.

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