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LIBRARY GUIDE TO Graphic Design

Recommended Resources
The following resources are recommended for finding scholarly articles, book reviews, and magazine articles in the graphic design field. Because projects can be multidisciplinary in nature, please refer to the library's databases page and the recommended resources for other subjects as needed.

Scholarly articles relevant to specific designers/artists/movements
Design and Applied Arts Index
Art Bibliographies Modern
Art Full-Text
JSTOR

Reference
Oxford Art Online

Images
ARTstor
Creative Commons Search

 
Demographic and Market Research
Public Domain travel poster  
Several resources from OU Libraries and the open web will allow you to research basic information about your target population. 
Marketing Information--Books Using the catalog or the OneSearch (above), you can find books which detail how to market to specific groups: families, teens, etc.

Marketing Information--Journal Articles
Using these databases, you can search for information on how others have marketed to your target audience.
Citing Demographics Now
Examples of APA style, courtesy The Bentley Library:

DemographicsNow. (2012). Boston, MA demographic detail summary [Data]. Retrieved June 21, 2012, from DemographicsNow database.

DemographicsNow. (2012). Boston, MA and San Francisco household comparison [Data]. Retrieved May 1, 2012, from DemographicsNow database.

DemographicsNow. (2012). Whole Foods [Company profile]. Retrieved June 17 2012, from DemographicsNow database.

DemographicsNow. (2012). Custom business search, NAICS Code 447 (gasoline stations) in Middlesex County, MA [Data]. Retrieved June 21, 2012, from DemographicsNow database.

Experian Marketing Services. (n.d.). Type G25: Urban edge. Mosaic USA. Retrieved March 26, 2015, from DemographicsNow database.

 
Library Contact
Picture: Katie Greer

Katie Greer
Associate Professor
greer@oakland.edu
248.370.2480

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