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LIBRARY GUIDE TO JRN 2500 - Introduction to Public Relations

Finding Company Information
Reports & SWOT Analyses
Company reports usually contain a business description, a history of the companies, as well as some discussion of company financials. Our key databases for company reports are:
Restricted to OU students, faculty, and staff MarketLine
Includes company and industry reports, country profiles, as well as market data and country statistics.
Restricted to OU students, faculty, and staff Mergent Intellect
Provides access to private and public U.S and international business data, industry news, facts and figures, executive contact information and more.
Restricted to OU students, faculty, and staff Mergent Online
Financial data on US and international publicly traded firms; includes annual reports, SEC filings, news, and other information. Limited to 7 users at a time. Log off after using!

EDGAR - find public company information from the SEC


Latest Developments 
You can learn a lot about a company by reading current newspaper and business articles about it.Trade publications may be very useful in finding current trends on your products. Also look at the company's website.
Does the Library have the article I need?
Use Library OneSearch to see if we have access to a journal article. For example, if you needed the following article, you would search Library OneSearch by entering in a portion of the article title: "quaker oats brand shifted its PR business" :
  • PepsiCo's Quaker Oats brand shifted its PR business form Edelman to sister agency Zeno Group. PR Week (US), ISSN 1524-1696, 05/2014, Volume 17, Issue 5, p. 6

 We do have the article online . If we don't have your article electronically or in-print, you can order the article through InterLibrary Loan using ILLiad. It's a free service but a few days for the article to be available.

Find Consumer Data

US Census Data
Offers access to demographic, housing, and economic data.

Consumer Expenditure Survey
Average annual expenditures by consumer characteristics (age, income, ethnicity, etc.)

Public Relations Journals
Writing Help

Writing Resources for Students
Find in-depth information about the mechanics of writing, MLA/APA citations, avoiding plagiarism, and more.

Writing Center
The consultants can help you with every stage of the writing process.

Research Assistance

Ask a Librarian
Ask a research question by phone, chat, email, or in person at the research help desk.

Research Consultation
Sign up online for an individual session with a librarian to get help with your research.

RefWorks

Refworks

Refworks allows you to create a personal database of references and automatically generate formatted bibliographies for your projects.

Find Books

Library OneSearch
Use the catalog to find books, videos, recordings, and goverment documents we have at the library.

MelCat
A statewide catalog of many of Michigan's libraries. It allows you to request books at another library be sent to Kresge Library for you.

Library Contact
Picture: Kristine Condic

Kristine Condic
Professor
salomon@oakland.edu
248.370.2469

Office: 236 Kresge Library
Contact me at: salomon@oakland.edu

 

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