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LIBRARY GUIDE TO JRN 340 - Intro to Advertising

Finding Information on Brands
Company Reports usually contain a business description, a history of the companies, as well as some discussion of company financials. Our key databases for company reports are:
Latest Developments
on a company or brand can be found by reading current newspaper and business articles. Look for trade publications to find current trends on your brands and products.

Does the Library Have the Article I Need?
Use Library OneSearch to find out if we have full-text of an article. For example, let's say you want to find this article:
  • Haefner, J. E., Deli-Gray, Z., & Rosenbloom, A. (2011). The importance of brand liking and brand trust in consumer decision making: Insights from Bulgarian and Hungarian consumers during the global economic crisis. Managing Global Transitions, 9(3), 249-273.
Just search Library OneSearch for a portion of the article title "importance of brand liking and brand trust", and you should see a link to the full-text article!

If we don't have your article electronically or in-print, you can order the article through InterLibrary Loan using ILLiad. It's a free service but a few days for the article to be available.
Find Consumer Data
Restricted to OU students, faculty, and staff Thanks to Mel DemographicsNow
Includes demographics and business data; allows you to put together custom reports. Easy way to find Consumer Ecpenditure data. Also includes some Simmons National Consumer Study reports.

American FactFinder - US Census
Offers access to demographic, housing, and economic data.

Consumer Expenditure Survey
Average annual expenditures by consumer characteristics (age, income, ethnicity, etc.)
Research Assistance

Ask a Librarian
Ask a research question by phone, chat, email, or in person at the research help desk.

Research Consultation
Sign up online for an individual session with a librarian to get help with your research.

Key advertising and brand resources
Use these publications to find recent Integrated Marketing Communication programs as well as items on campaign effectiveness. Search for articles using the advanced search feature in Library OneSearch, and enter one of these in the publication search box.
Here are some other useful links:
Writing Help

Writing Resources for Students
Find in-depth information about the mechanics of writing, MLA/APA citations, avoiding plagiarism, and more.

Writing Center
The consultants can help you with every stage of the writing process.

RefWorks

Refworks allows you to create a personal database of references and automatically generate formatted bibliographies for your projects.

Library Contact
Picture: Kristine Condic

Kristine Condic
Professor
salomon@oakland.edu
248.370.2469

Office: 236 Kresge Library
Office hours: Tuesdays 3-5pm. Drop by or schedule an appointment here.
Picture: Shawn McCann

Shawn McCann
Assistant Professor
mccann@oakland.edu
248.370.2456

Office Hrs: W 2-4pm
Book appointment

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