Company reports usually contain a business description, a history of the companies, as well as some discussion of company financials. Our key databases for company reports are:
- MarketLine - company and industry reports, market research information
- Business Source Elite
- Yahoo Finance - company search takes you to current and historical stock prices.
You can learn a lot about a company by reading current newspaper and business articles about it. Look for trade publications to find current trends on your products.
Use Library OneSearch to see if we have access to a particular journal article. Just search for part of the title "Influence of brand trust and brand identification".
- Becerra, E. P. & Badrinarayanan, V. (2013). Influence of brand trust and brand identification on brand evangelism. Journal of Product and Brand Management, 22(5/6), 371-383.
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Refworks allows you to create a personal database of references and automatically generate formatted bibliographies for your projects.