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LIBRARY GUIDE TO JRN 3410 - The Advertising Medium

Researching Companies & Advertising Trends
Reports & SWOT Analyses

Company reports usually contain a business description, a history of the companies, as well as some discussion of company financials. Our key databases for company reports are:
Financials & Stocks

Latest Developments 

You can learn a lot about a company by reading current newspaper and business articles about it. Look for trade publications to find current trends on your products.

Does the Library Have the Journal I Need?

Use the Library Catalog to see if we have access to a particular journal title either in print or online. For example, if you needed the following article, you would perform a journal title search in the library catalog for Journal of Product and Brand Management to find out if we have access to volume 22, issue 5/6:

  • Becerra, E. P. & Badrinarayanan, V. (2013). Influence of brand trust and brand identification on brand evangelism. Journal of Product and Brand Management, 22(5/6), 371-383.
We do have the article online through ABI/Inform. Find the contents for volume 22 issue 5/6, and you'll see that the article is available online.

 If we don't have your article electronically or in-print, you can order the article through InterLibrary Loan using ILLiad. It's a free service but allow some time for the article to be available.

Library Contact
Picture: Kristine Condic

Kristine Condic

Office: 236 Kresge Library
Office hours: Usually Thursday 1-3pm. Drop by or book an appointment.
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