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LIBRARY GUIDE TO JRN 3410 - The Advertising Medium

Researching Companies & Advertising Trends
Reports & SWOT Analyses

Company reports usually contain a business description, a history of the companies, as well as some discussion of company financials. Our key databases for company reports are: Latest Developments
You can learn a lot about a company by reading current newspaper and business articles about it. Look for trade publications to find current trends on your products.
Does the Library Have the Journal I Need?

Use Library OneSearch to see if we have access to a particular journal article. Just search for part of the title "Influence of brand trust and brand identification".

  • Becerra, E. P. & Badrinarayanan, V. (2013). Influence of brand trust and brand identification on brand evangelism. Journal of Product and Brand Management, 22(5/6), 371-383.
We do have the article online. If we don't, you can order the article through InterLibrary Loan using ILLiad. It's a free service.
Library Contact
Picture: Kristine Condic

Kristine Condic

Office: 236 Kresge Library
Contact me at: salomon@oakland.edu

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