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LIBRARY GUIDE TO JRN 342 - Advertising Creative Strategies

Companies & their Advertising Trends
You can learn a lot about a company by reading business articles, newspapers, and articles from this handy encyclopedia.  Also, visit the company's website.
Company and Industry Information
Company Reports
Industry Reports
Consumer Research - Secondary Research
Consumer Expenditures and other information
Demographics Now
  • Under the Demographics column, click the Start Now button
  • Under Enter Geography, expand the county, state, whatever, then select your area (Wayne, Oakland counties)
  • Under Report type, select CEX Food and Beverage Detail Comparison
  • Food and Beverage Detail Comparison
---- Many other custom report options are also available.

More consumer and business information

American FactFinder - US Census
  • enter zip code, cities, or counties to find localized data
  • find statistics on population, housing, income, and businesses
Does the Library Have the Article I Need?
Does the library have this article?
  • Baron, S.D., Brouser, C., & Garbayo, A. (2014). A Model for delivering branding value through high-impact digital advertising. Journal of Advertising Research, 54(3), 286-291.
Search for part of the article title in Library OneSearch. For example, search for "model for delivering branding value" in Library OneSearch, and you'll find that we do have the article online.

 If we don't have your article electronically or in-print, you can order the article through InterLibrary Loan using ILLiad. It's a free service but allow about 24/48 hours for the article to become available.

Library Contact
Picture: Kristine Condic

Kristine Condic
Professor
salomon@oakland.edu
248.370.2469

Office: 236 Kresge Library
Office hours: Tuesdays 3-5pm. Drop by or schedule an appointment here.
Writing Help

Writing Resources for Students
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Writing Center
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Research Assistance

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RefWorks

Refworks allows you to create a personal database of references and automatically generate formatted bibliographies for your projects.

Find Books

Library Catalog
Use the catalog to find books, videos, recordings, and goverment documents we have at the library.

MelCat
A statewide catalog of many of Michigan's libraries. It allows you to request books at another library be sent to Kresge Library for you.


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