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LIBRARY GUIDE TO JRN 3420 - Advertising Creative Strategies

Companies & their Advertising Trends
You can learn a lot about a company by reading business articles, newspapers, and articles from this handy encyclopedia.  Also, visit the company's website.
Company and Industry Information
Company Reports Industry Reports
  • Restricted to OU students, faculty, and staff IBISWorld - key industry database
  • Restricted to OU students, faculty, and staff MarketLine - company & industry repts, market research
  • Library OneSearch - industry reports: "First Research" vodka then limit to Market Research content type in the left column.
Consumer Research - Secondary Research
Consumer Expenditures and other information
Restricted to OU students, faculty, and staff Thanks to Mel DemographicsNow
  • Under the Demographics column, click the Start Now button
  • Under Enter Geography, expand the county, state, whatever, then select your area (Wayne, Oakland counties)
  • Under Report type, select CEX Food and Beverage Detail Comparison
  • Food and Beverage Detail Comparison
---- Many other custom report options are also available.

More consumer and business information

US Census Data
  • find statistics on population, housing, income, and businesses
Does the Library Have the Article I Need?

Use Library OneSearch to see if we have access to a particular journal article. Just search for part of the title "Influence of brand trust and brand identification".

  • Becerra, E. P. & Badrinarayanan, V. (2013). Influence of brand trust and brand identification on brand evangelism. Journal of Product and Brand Management, 22(5/6), 371-383.
We do have the article online. If we don't have your article electronically or in-print, you can order the article through InterLibrary Loan using ILLiad. It's a free service.
Library Contact
Picture: Kristine Condic

Kristine Condic
Professor
salomon@oakland.edu
248.370.2469

Office: 236 Kresge Library
Contact me at: salomon@oakland.edu

 
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RefWorks

Refworks

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Find Books

Library OneSearch
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MelCat
A statewide catalog of many of Michigan's libraries. It allows you to request books at another library be sent to Kresge Library for you.


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