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LIBRARY GUIDE TO JRN 3420 - Advertising Creative Strategies

Companies & their Advertising Trends
You can learn a lot about a company by reading business articles, newspapers, and articles from this handy encyclopedia.  Also, visit the company's website.
Company and Industry Information
Company Reports Industry Reports
  • Restricted to OU students, faculty, and staff IBISWorld - key industry database
  • Restricted to OU students, faculty, and staff MarketLine - company & industry repts, market research
  • Library OneSearch - industry reports: "First Research" vodka then limit to Market Research content type in the left column.
Consumer Research - Secondary Research
Consumer Expenditures and other information
Restricted to OU students, faculty, and staff Thanks to Mel DemographicsNow
  • Under the Demographics column, click the Start Now button
  • Under Enter Geography, expand the county, state, whatever, then select your area (Wayne, Oakland counties)
  • Under Report type, select CEX Food and Beverage Detail Comparison
  • Food and Beverage Detail Comparison
---- Many other custom report options are also available.

More consumer and business information

US Census Data
  • find statistics on population, housing, income, and businesses
Does the Library Have the Article I Need?

Use Library OneSearch to see if we have access to a particular journal article. Just search for part of the title "Influence of brand trust and brand identification".

  • Becerra, E. P. & Badrinarayanan, V. (2013). Influence of brand trust and brand identification on brand evangelism. Journal of Product and Brand Management, 22(5/6), 371-383.
We do have the article online. If we don't have your article electronically or in-print, you can order the article through InterLibrary Loan using ILLiad. It's a free service.
Library Contact
Picture: Kristine Condic

Kristine Condic

Office: 236 Kresge Library
Contact me at: salomon@oakland.edu

Writing Help

Writing Resources for Students
Find in-depth information about the mechanics of writing, MLA/APA citations, avoiding plagiarism, and more.

Writing Center
The consultants can help you with every stage of the writing process.

Research Assistance

Ask a Librarian
Ask a research question by phone, chat, email, or in person at the research help desk.

Research Consultation
Sign up online for an individual session with a librarian to get help with your research.



Refworks allows you to create a personal database of references and automatically generate formatted bibliographies for your projects.

Find Books

Library OneSearch
Use the catalog to find books, videos, recordings, and goverment documents we have at the library.

A statewide catalog of many of Michigan's libraries. It allows you to request books at another library be sent to Kresge Library for you.


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