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LIBRARY GUIDE TO MGT 1100 - Contemporary World Business

Researching Countries

Country Profiles

  • MarketLine - The Country Profile Series describes the political, economic, social, technological, legal, and enviornmental (PESTLE) landscape. Former location of Datamonitor reports.
  • Global Market Information Database
    Search for "Business Dynamics" + the name of your country to find reports for your selected country.
  • World Factbook - go-to resource for basic country information
  • Country Fact Sheets - focus on US relations with each country
  • UHY Doing Business Guides guides created by a network of consulting agencies that detail the business environment of a given country

Cultures & Customs

Business Etiquette

International Statistics

Researching Companies

Reports & SWOT Analyses

Company reports usually contain a business description, a history of the companies, as well as some discussion of company financials. Our key databases for company reports are:
  • MarketLine - company and industry reports, market research information...
  • Mergent Online  - company reports with a wealth of information such as financials, histories, competitor lists, etc.
  • Factiva  - use the business search to find company reports

Financials & Stocks
  • Mergent Online  - in depth financials including statements and ratios
  • Yahoo Finance - company search takes you to current and historical stock prices.

Latest Developments 

You can learn a lot about a company by reading current newspaper and business articles about it. For instance, you can search the databases below using a company and a country to find out what the company is doing in a specific foreign market.
Industry Research
The following resources contain industry reports.

Restricted to OU students, faculty, and staff IBISWorld  - You can find Industry reports for all the NAICS based industries here as well as many custom reports for niche or emerging industries. Use this for: Industry Reports, Porter's Five Forces Analysis.  To help you find the sections of an IBISWorld report that deal with Porter's Five Forces, follow this guide.

Restricted to OU students, faculty, and staff MarketLine  - Marketline is global in scope.  It does not use NAICS or SIC codes.  Instead it has its own system for industry reports.  All of the reports are organized by country.  Try doing a keyword search and filtering the results with the option on the left of the results screen. Use this for: Industry Reports, Porter's Five Forces Analysis

Restricted to OU students, faculty, and staff ProQuest One Business  - Finding industry reports in this resource can be daunting.  They are published by First Research. 
Library Search Activity
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Library Contact
Picture: Shawn McCann

Shawn McCann
Assistant Professor

Available: Virtually by Appointment
Book appointment
Business Planning
The library has many ebooks available that support the writing of business plans.  One example is "Winning Business Plans" which gives tips on all the stages of planning a business.

To find more ebooks like this, try using:

Restricted to OU students, faculty, and staff Thanks to Mel Business Collection eBooks
Collection of eBooks on business, entrepreneurship, and other related topics.  Thanks to MeL.

Another great source of inspiration is to look at example business plans. I would recommend the following for sample business plans:

Small Business Association
Research Assistance

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