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LIBRARY GUIDE TO MGT 4350 - Management Strategies & Policies

Company Information
Restricted to OU students, faculty, and staff LexisNexis Academic Universe
Access to financial and business information for specific companies, as well as news articles.

Restricted to OU students, faculty, and staff MarketLine
Includes company and industry reports, country profiles, as well as market data and country statistics.

Restricted to OU students, faculty, and staff Thanks to Mel Business Insights: Global
Access to company and industry profiles, brand information, rankings, investment reports, company histories, and periodicals. Thanks to MeL

Restricted to OU students, faculty, and staff Mergent Online
Financial data on US and international publicly traded firms; includes annual reports, SEC filings, news, and other information. Limited to 7 users at a time. Log off after using!

Restricted to OU students, faculty, and staff Mergent Intellect
Provides access to private and public U.S and international business data, industry news, facts and figures, executive contact information and more.
Industry Information
Restricted to OU students, faculty, and staff IBISWorld
Detailed market research and analysis on over 700 U.S. industries as well as Global Industry Reports, China Industry Reports and Business Environment Reports. 
There are sections in IBISWorld reports that map to Porter's Five Forces.

Restricted to OU students, faculty, and staff MarketLine
Includes company and industry reports, country profiles, as well as market data and country statistics.

Restricted to OU students, faculty, and staff ABI/Inform Complete
This database includes about 80% full-text articles from the business press, trade publications, academic journals, and newspapers (including full text of the Wall Street Journal). It is a great starting point for articles on broad business topics. How to export to RefWorks - There are industry reports from "First Research" here.  Watch this tutorial video on how to find them.
 
Latest Trends
Articles can offer the latest on what is happening in a specific industry or at the macro level, i.e. economic, social, political, and technological trends. Get started, paying special attention to trade publications:
  These databases utilize boolean operators.  View this cheat sheet for more information.
Library Contact
Picture: Shawn McCann

Shawn McCann
Assistant Professor
mccann@oakland.edu
248.370.2456

Office Hrs: W 2-4pm
Book appointment
Functional Units Lookup
Encyclopedia of Business - lookup a functional unit in this online ebook resource.
Feedback Survey
Please fill out this very brief survey regarding your library class session for MGT 4350.  The feedback is valued and is used to improve future library sessions.
 

>> Short Feedback Survey <<

Economic & Consumer Data

DemographicsNow
Access to demographic and consumer data like the census, consumer expenditure survey, and simmons national consumer survey

Data.gov
A gateway to the US Governments Open Data

Economic Briefing Room
Major economic indicators collected in one place and updated as they are released.

American FactFinder - US Census
Offers access to demographic, housing, and economic data.

Restricted to OU students, faculty, and staff Global Market Information Database
International socioconomic data, including industry statistics, consumer behavior statistics, and country information.

American Customer Satisfaction Index
Satisfaction scores by industry and by company.

Bloomberg Terminals
 The Business Data Analysis Lab (327 Elliot Hall) provides access to Bloomberg Terminals.  These terminals provide real time access to financial market data and news.  They may be useful for your project.  Below are some tutorials to help you find specific information through the terminals:
Company Research
The following resources are excellent sources of information on companies.  What you can expect to find in each resource has been highlighted in bold.

Restricted to OU students, faculty, and staff Mergent Online  - Mergent Online has a strict LIMIT OF 7 simultaneous users.  Be sure to close out of it when you're done.  Use this resource for: Financials, Company Histories, SEC Filings, NAICS & SIC Codes

Restricted to OU students, faculty, and staff Thanks to Mel Business Insights: Global  - This business resource contains a variety of information on companies.  Use this resource for: Financials, SWOT analyses, Company Histories, NAICS Codes

Restricted to OU students, faculty, and staff MarketLine  - Marketline is global in scope.  It contains detailed complany, industry, and country reports.  Use this resource for: Company Histories, SWOT Analyses, In-Depth Company Reports

Restricted to OU students, faculty, and staff ABI/Inform Complete  - ABI/Inform is a very large, general purpose business database.  You can find news, scholarship, professional literature, reports, etc.   To find a report for you company follow the instructions in this video. Use this resource for: Company Reports, SWOT Analyses

 
Industry Research
The following resources contain industry reports.

Restricted to OU students, faculty, and staff IBISWorld  - You can find Industry reports for all the NAICS based industries here as well as many custom reports for niche or emerging industries. Use this for: Industry Reports, Porter's Five Forces Analysis.  To help you find the sections of an IBISWorld report that deal with Porter's Five Forces, follow this guide.

Restricted to OU students, faculty, and staff MarketLine  - Marketline is global in scope.  It does not use NAICS or SIC codes.  Instead it has its own system for industry reports.  All of the reports are organized by country.  Try doing a keyword search and filtering the results with the option on the left of the results screen. Use this for: Industry Reports, Porter's Five Forces Analysis

Restricted to OU students, faculty, and staff ABI/Inform Complete  - Finding industry reports in this resource can be daunting.  They are published by First Research.  Follow the instructions in this video to find them.
Library Contact
Picture: Shawn McCann

Shawn McCann
Assistant Professor
mccann@oakland.edu
248.370.2456

Office Hrs: W 2-4pm
Book appointment

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