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LIBRARY GUIDE TO MGT 4350 - Management Strategies & Policies

Welcome
*This is the default youtube thumbnail. I did think about changing it, but it has grown on me..
Company Information
Restricted to OU students, faculty, and staff MarketLine
Includes company and industry reports, country profiles, as well as market data and country statistics.

Restricted to OU students, faculty, and staff Factiva
Factiva is a premier business and general reference resource with a broad collection of sources that reach across disciplines from business and current events to communications and technology, politics, foreign policy, and more. Factiva.com combines more than 28,000 sources to give users access to premium content from 159 countries in 22 languages.

Restricted to OU students, faculty, and staff Mergent Online
Financial data on US and international publicly traded firms; includes annual reports, SEC filings, news, and other information. Limited to 7 users at a time. Log off after using!

Restricted to OU students, faculty, and staff Mergent Intellect
Provides access to private and public U.S and international business data, industry news, facts and figures, executive contact information and more.
Industry Information
Restricted to OU students, faculty, and staff IBISWorld
Detailed market research and analysis on over 700 U.S. industries as well as Global Industry Reports, China Industry Reports and Business Environment Reports. 
There are sections in IBISWorld reports that map to Porter's Five Forces.

Restricted to OU students, faculty, and staff MarketLine
Includes company and industry reports, country profiles, as well as market data and country statistics.

Restricted to OU students, faculty, and staff ABI/Inform Complete
This database includes about 80% full-text articles from the business press, trade publications, academic journals, and newspapers (including full text of the Wall Street Journal). It is a great starting point for articles on broad business topics. How to export to RefWorks - There are industry reports from "First Research" here.  Watch this tutorial video on how to find them.

 
Country Research
These resources should be used to get an understanding of a country -- particularly doing business in that country.  They are also good sources for identifying macroeconomic trends that might affect a given business.

Restricted to OU students, faculty, and staff MarketLine  - Get a PESTLE report for a given country.  Just limit your search to "Country Profiles".

Restricted to OU students, faculty, and staff Global Market Information Database  - Search for "Business Dynamics" + the name of a country in order to find a business centric country report.
Latest Trends
Articles can offer the latest on what is happening in a specific industry or at the macro level, i.e. economic, social, political, and technological trends. Get started, paying special attention to trade publications:
  These databases utilize boolean operators.  View this cheat sheet for more information.
Library Exercise
Practice your skills with these library resouces by completing this exercise:
 

Search Activity

Library Contact
Picture: Shawn McCann

Shawn McCann
Assistant Professor
mccann@oakland.edu
248.370.2456

Available: Virtually by Appointment
Book appointment
Functional Units Lookup
Encyclopedia of Business - lookup a functional unit in this online ebook resource.
Economic & Consumer Data

DemographicsNow
Access to demographic and consumer data like the census, consumer expenditure survey, and simmons national consumer survey

PolicyMap
This resource is a U.S. national data and mapping tool and analytics platform with multidisciplinary applications for college students and faculty.  Users can leverage thousands of U.S. data indicators in PolicyMap to perform demographic and socioeconomic analysis, from a neighborhood census block group in many cases, up to a national level, as well as create custom regions, for their research and studies.

 
Bloomberg Terminals
 The Business Data Analysis Lab (327 Elliot Hall) provides access to Bloomberg Terminals.  These terminals provide real time access to financial market data and news.  They may be useful for your project.  Below are some tutorials to help you find specific information through the terminals:

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