LIBRARY GUIDE TO MGT 5350 - Policy, Strategies, & Goals

The latest on a market ...
Articles can offer the latest on what is hapenning in a specific market. Get started at:

• ABI/Inform Complete
• Business Source Elite

Industry reports & data ...



Global Market Information Database
International socioconomic data, including industry statistics, consumer behavior statistics, and country information. 

Almanac of Business and Industrial Financial Ratios
Ref. HF 5681 .R25 T68 - latest edition at the circulation desk - by NAICS code

MarketLine
Includes company and industry reports, country profiles, as well as market data and country statistics.

MarketLine
Includes company and industry reports, country profiles, as well as market data and country statistics.

. It has industry search by NAICS code.

Mergent Online
Financial data on US and international publicly traded firms; includes annual reports, SEC filings, news, and other information. Limited to 7 users at a time. Log off after using!

 

Economic Briefing Room - US Census
Major economic indicators collected in one place and updated as they are released.

American FactFinder - US Census
Offers access to demographic, housing, and economic data.

Global Market Information Database
International socioconomic data, including industry statistics, consumer behavior statistics, and country information. 

Statistical Abstract of the United States
All-in-one source for demographics, industry and economic data, consumer spending, etc. 

Consumer Expenditure Survey
Average annual expenditures by consumer characteristics (age, income, ethnicity, etc.)

American Customer Satisfaction Index
Satisfaction scores by industry and by company.

Survey of Buying Power
published in Sales & Marketing Management

Ask a Librarian
Ask a research question by phone, chat, email, or in person at the research help desk.

Research Consultation
Sign up online for an individual session with a librarian to get help with your research.

The following resources are excellent sources of information on companies.  What you can expect to find in each resource has been highlighted in bold.

Mergent Online  - Mergent Online has a strict LIMIT OF 7 simultaneous users.  Be sure to close out of it when you're done.  Use this resource for: Financials, Company Histories, SEC Filings, NAICS & SIC Codes

 - This business resource contains a variety of information on companies.  Use this resource for: Financials, SWOT analyses, Company Histories, NAICS Codes

MarketLine  - Marketline is global in scope.  It contains detailed complany, industry, and country reports.  Use this resource for: Company Histories, SWOT Analyses, In-Depth Company Reports

ABI/Inform Complete  - ABI/Inform is a very large, general purpose business database.  You can find news, scholarship, professional literature, reports, etc.   To find a report for you company follow the instructions in this video. Use this resource for: Company Reports, SWOT Analyses

 

The following resources contain industry reports.

IBISWorld  - You can find Industry reports for all the NAICS based industries here as well as many custom reports for niche or emerging industries. Use this for: Industry Reports, Porter's Five Forces Analysis.  To help you find the sections of an IBISWorld report that deal with Porter's Five Forces, follow this guide.

MarketLine  - Marketline is global in scope.  It does not use NAICS or SIC codes.  Instead it has its own system for industry reports.  All of the reports are organized by country.  Try doing a keyword search and filtering the results with the option on the left of the results screen. Use this for: Industry Reports, Porter's Five Forces Analysis

ABI/Inform Complete  - Finding industry reports in this resource can be daunting.  They are published by First Research.  Follow the instructions in this video to find them.