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LIBRARY GUIDE TO MKT 4040 - Consumer Behavior

Markets & Consumers
Restricted to OU students, faculty, and staff MarketLine
Datamonitor company and industry reports, country profiles and market research information.

Restricted to OU students, faculty, and staff Global Market Information Database
Includes international industry statistics; demographic and consumer spending data; income and expenditure reports by country.

Business Insights: Global
Industry and company information; business rankings, market share, etc...

American FactFinder - US Census
Offers access to demographic, housing, and economic data.

Statistical Abstract of the United States

All-in-one source for demographics, industry and economic data, consumer spending, etc. Also available in print - HA 202 .S7.

Consumer Expenditure Survey

Average annual expenditures by consumer characteristics (age, income, ethnicity, etc.)

American Customer Satisfaction Index

Satisfaction scores by industry and by company.

For more see Statistical Resources on the Web - Consumers.
Articles

Because consumer behavior research incorporates many disciplines - e.g., psychology, sociology, marketing, etc. - try searching a number of the databases listed below for articles on the topic or theory that you are interested in.

When you find a relevant article, use the Get It! feature to get the full text - preferrably in PDF format.
  • Restricted to OU students, faculty, and staff ABI/Inform Complete
    Articles from the business press, trade publications, academic journals, and newspapers - mostly full-text articles
     
  • Restricted to OU students, faculty, and staff Business Source Elite
    Articles from journals and magazines; market research reports too.
     
  • Restricted to OU students, faculty, and staff Google Scholar
    Allows you to see who has cited an article after its publication.
     
  • Restricted to OU students, faculty, and staff PsycINFO
    Articles from psychology and related disciplines. Allows you to see the references of articles and who has cited many of them 

Additional Recommendations:
Restricted to OU students, faculty, and staff Management & Organization Studies: SAGE Full Text
Restricted to OU students, faculty, and staff Sociological Abstracts
Restricted to OU students, faculty, and staff Social Sciences Full Text
Restricted to OU students, faculty, and staff JSTOR
Restricted to OU students, faculty, and staff Social Sciences Citation Index Expanded

Library OneSearch
Find articles, books, etc...


Library Contact
Picture: Shawn McCann

Shawn McCann
Assistant Professor
mccann@oakland.edu
248.370.2456

Office Hrs: W 2-4pm
Book appointment
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