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LIBRARY GUIDE TO MKT 4050 - Marketing Research

Sample Sports Betting Survey/Article
Here is a sample article and instrument on the topic of legalizing sports betting.

Daniel, L., Zapalac, R. K., Grieve, F. G., Partridge, J. A., & Lanter, J. R. (2015). An Examination of Sport Fans’ Perceptions of the Impact of the Legalization of Sport Wagering on Their Fan Experience. UNLV Gaming Research & Review Journal19(2), 4.

An Examination of Sport Fans’ Perceptions of the Impact of the Legalization of Sport Wagering on Their Fan Experience
Measures, Articles, and News

Restricted to OU students, faculty, and staff PsycTESTS
A research database that provides access to psychological tests, measures, scales, and other assessments as well as descriptive and administrative information.

Restricted to OU students, faculty, and staff PsycINFO - search within "Test and measure." Adding "appended" to your search can return results with the actual instrument appended.
Here is a quick video tutorial on finding scales in PsycINFO

Restricted to OU students, faculty, and staff Factiva
Factiva is a premier business and general reference resource with a broad collection of sources that reach across disciplines from business and current events to communications and technology, politics, foreign policy, and more. Factiva.com combines more than 28,000 sources to give users access to premium content from 159 countries in 22 languages.

Restricted to OU students, faculty, and staff ABI/Inform Complete Articles from the business press, trade publications, academic journals, and newspapers.

Sports Betting and the Law
Legislative Tracker: Sports Betting - this site has a state by state breakdown of the status of sports betting in that state.  It highlights states where it is legal and where bills are being proposed to legalize sports betting.

State Gambling Laws - FindLaw by Thompson Reuters provides an overview of current gambling laws on a state by state basis. 
Economic and Consumer Data

American FactFinder - US Census
Offers access to demographic, housing, and economic data.

Provides access to demographic data. Drill down to the city or neighborhood level to identify markets and audiences in your community. Ideal for supporting small business and local economic development activities. Thanks to MeL.Demographic, expenditure, and other consumer data available as customizable reports.

Consumer Expenditure Survey 
Average annual expenditures by consumer characteristics (age, income, ethnicity, etc.)

Bureau of Labor Statistics
The BLS has data on employment, unemployment, and consumer spending.

Repository for many types of government data

Global Market Information Database
International socioconomic data, including industry statistics, consumer behavior statistics, and country information.

Library Contact
Picture: Shawn McCann

Shawn McCann
Assistant Professor

Available: W 2-4pm
& Th 10-11am
Book appointment
Test your questions
There is a tool called "Question Understanding Aid" or QUAID for short.  You can submit your question, context, and answers to it and it will evaluate your input for vagueness, unfamiliarity, complexity, etc.

Marketing Scales
The library has handbooks of scales that are part of our reference collection:
Handbook of Marketing Scales
Handbook of Brand Managment Scales
Citation Management
Refworks allows you to create a personal database of references and automatically generate formatted bibliographies for your projects.


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