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LIBRARY GUIDE TO MKT 4500 - International Marketing

Companies & Markets
Restricted to OU students, faculty, and staff MarketLine
Datamonitor company and industry reports, country profiles and market research information. Here is a short tutorial video  to get you started. 

Restricted to OU students, faculty, and staff IBISWorld
Detailed market research and analysis on over 700 U.S. industries as well as Global Industry Reports, China Industry Reports and Business Environment Reports. This short video can get you started. 

Restricted to OU students, faculty, and staff Global Market Information Database
International socioconomic data, including industry statistics, consumer behavior statistics, and country information. 
 
Find Articles

Restricted to OU students, faculty, and staff ABI/Inform Complete
This database includes about 80% full-text articles from the business press, trade publications, academic journals, and newspapers (including full text of the Wall Street Journal). It is a great starting point for articles on broad business topics. How to export to RefWorks Watch this  tutorial video on advanced searching.
Restricted to OU students, faculty, and staff Business Source Elite
Broad scope - includes academic journals, trade publications, magazines, books, market research reports, and product reviews. How to export to RefWorks
Restricted to OU students, faculty, and staff Factiva
Factiva is a premier business and general reference resource with a broad collection of sources that reach across disciplines from business and current events to communications and technology, politics, foreign policy, and more. Factiva.com combines more than 28,000 sources to give users access to premium content from 159 countries in 22 languages.
 
Library Contact
Picture: Shawn McCann

Shawn McCann
Assistant Professor
mccann@oakland.edu
248.370.2456

Available: Virtually by Appointment
Book appointment
Countries
Profiles - Facts/Data about specific countries: Doing Business Guides - Informaiton on conducting business abroad
Statistics
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