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LIBRARY GUIDE TO MKT 4550 - Product Management

Industry Information
Restricted to OU students, faculty, and staff IBISWorld
Detailed market research and analysis on over 700 U.S. industries as well as Global Industry Reports, China Industry Reports and Business Environment Reports. 
There are sections in IBISWorld reports that map to Porter's Five Forces.

Restricted to OU students, faculty, and staff MarketLine
Includes company and industry reports, country profiles, as well as market data and country statistics.

Restricted to OU students, faculty, and staff ABI/Inform Complete
Provides access to articles in scholarly, peer-reviewed business journals, trade journals and business news publications. Includes the full-text of the Wall Street Journal, the Financial Times and the Economist. - There are industry reports from "First Research" here.  Watch this tutorial video on how to find them.

 
Company Information
Restricted to OU students, faculty, and staff MarketLine
Includes company and industry reports, country profiles, as well as market data and country statistics.

Restricted to OU students, faculty, and staff Factiva
Factiva is a premier business and general reference resource with a broad collection of sources that reach across disciplines from business and current events to communications and technology, politics, foreign policy, and more. Factiva.com combines more than 28,000 sources to give users access to premium content from 159 countries in 22 languages.

Restricted to OU students, faculty, and staff Mergent Online
Financial data on US and international publicly traded firms; includes annual reports, SEC filings, news, and other information. Limited to 7 users at a time. Log off after using!

Economic & Consumer Data

DemographicsNow
Access to demographic and consumer data like the census, consumer expenditure survey, and simmons national consumer survey

PolicyMap
This resource is a U.S. national data and mapping tool and analytics platform with multidisciplinary applications for college students and faculty.  Users can leverage thousands of U.S. data indicators in PolicyMap to perform demographic and socioeconomic analysis, from a neighborhood census block group in many cases, up to a national level, as well as create custom regions, for their research and studies.

Activity
Below is a link to short search activity to help get acquainted with the resources in this guide.  It's only 4 questions long and should take no more than 10 minutes to complete.
 

Search Activity

Library Contact
Picture: Shawn McCann

Shawn McCann
Assistant Professor
mccann@oakland.edu
248.370.2456

Available: Virtually by Appointment
Book appointment
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