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LIBRARY GUIDE TO MKT 4700 - B2B Marketing

Welcome
This guide contains resources for MKT 4700.  It is split into three categories: Industry Information, Company Information, and General Information.  My contact information is located to the right.  Please feel free to contact me if you have any questions or need assistance with using any of the below resources.  It is best to email me, and I will respond within 24 hours.

For help citing these sources, try the guide put together by the business librarians at Michigan State University.
Library Contact
Picture: Shawn McCann

Shawn McCann
Assistant Professor
mccann@oakland.edu
248.370.2456

Available: W 2-4pm
& Th 10-11am
Book appointment
Company Information
 Company profiles contain a variety of information about a company ranging from company history and financials to market share and SWOT analyses.  The following library resources are good places to find company profiles.

MarketLine - Seach by company name to bring up an in-depth company profile that even includes a SWOT for most companies.  Be sure to limit the search to "companies" in the drop down for better results.

Mergent Online  - Search by company name or ticker to bring up a company profile.  Great place for financials, competitor lists, reports, histories, sec filings, etc.

ABI/Inform Complete - Find "canadean" company reports on a company in this resource. There are two search boxes.  Put your company name in one, and write "canadean" in the second.  Set the second search box to search "publication title" so you can find the Canadean Company Reports.
Industry Information

These resources provide in-depth industry reports which can help you with the identifying competitors, determining market share, determining stakeholders, and in general highlight issues of concern for companies competing in the given industry .

IBISWorld:
This database features industry reports for a long list of US Industries. It contains reports for the NAICS based industries as well as a wealth of custom industry reports. The reports are very in-depth and can be downloaded as pdfs. Additionally, the reports contain industry statistics that can be downloaded as excel files. This short video can get you started. 

MarketLine:
Industry reports in this database cover many different countries. To find US industry reports do a keyword search and use the geography limits that appear on the right hand side of the results page. Here is a short tutorial video  to get you started. 

ABI/Inform:
This resource offers access to industry reports from First Research.  They are in-depth reports that include industry statistics.  Finding these industry reports in this database is tricky. Do a keyword search for the industry name, include "first research" as a publisher, and finally in the "document type" box check off "industry report". Then complete your search. Watch a short how-to video.

General Information (Articles and News)
Restricted to OU students, faculty, and staff Factiva  - Huge source for news and current events from around the world.

Restricted to OU students, faculty, and staff ABI/Inform Complete
Articles from the business press, trade publications, academic journals, and newspapers.

Restricted to OU students, faculty, and staff Business Source Elite
Articles from journals and magazines; market research reports, etc.

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