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MKT 608 - Strategic Marketing

Demographics, Economic and Consumer Data

Regional data available in...

American FactFinder - US Census
Offers access to demographic, housing, and economic data by NAICS code.

County Business Patterns
Industry data for state, county, zip code and metropolitan areas.

City Data
Visual representation of key data points for states, counties, cities, etc...

D&B Regional Business Directory: Detroit Area and Other MI Metros
Listings of local businesses by industry code and by location.


National and some state data...

Statistical Abstract of the United States
All-in-one source for demographics, industry and economic data, consumer spending, etc. Also available in print - HA 202 .S7.

Economic Briefing Room - US Census Bureau
Major economic indicators here are updated as they are released.

Economic Indicators Database
Monthly data from 1998-present.


Consumer data...

Global Market Information Database Access limited to OU students, faculty, and staff
Includes international industry statistics; social, demographic, and consumer spending data.

Consumer Expenditure Survey
Average annual expenditures by consumer characteristics (age, income, ethnicity, etc.)

American Customer Satisfaction Index
Satisfaction scores by industry and by company.

Media Data


Under "News & Insights," you can find top trends and reports available freely.  Some require you to fill out a form with your personal information before downloading the report.

Companies and Industries

LexisNexis - Company Search Access limited to OU students, faculty, and staff
Hoover's company records and some financials.

MarketLine Access limited to OU students, faculty, and staff
Company and industry reports; market research information...

Business Insights: Essentials Access limited to OU students, faculty, and staff
Reports, rankings, market share information...

Global Market Information Database Access limited to OU students, faculty, and staff
Industry reports and statistics...

Industry Norms and Key Business Ratios

Ref. HF 5681 .R25 D81

Research Assistance

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Research Consultation
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Library Contact
Picture: Shawn McCann

Shawn McCann
Assistant Professor

Office Hours: W 2-4pm & Th 8-10am
sign up for an appointment


OU Libraries, Oakland University | 2200 N. Squirrel Road, Rochester, Michigan 48309 | (248) 370-2471
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