OU Libraries
OU Libraries

Search by title, author...

MKT 650 - International Marketing

Industry Information
IBISWorld
Detailed market research and analysis on over 700 U.S. industries as well as Global Industry Reports, China Industry Reports and Business Environment Reports.
MarketLine Access limited to OU students, faculty, and staff
Includes company and industry reports, country profiles, as well as market data and country statistics.

History of an industry can be found in some of the encyclopedias located within:
Gale Virtual Reference Collection
Includes Contemporary Black Biography, The Gale Encyclopedia of Alternative Medicine (2009), American Women Writers, and many more titles!


Country Information
Current Information on a country can be found in:

MarketLine Access limited to OU students, faculty, and staff
Includes company and industry reports, country profiles, as well as market data and country statistics.
Global Market Information Database Access limited to OU students, faculty, and staff
International socioconomic data, including industry statistics, consumer behavior statistics, and country information.

For historical information try looking the country up in:

Gale Virtual Reference Collection Access limited to OU students, faculty, and staff
Includes Contemporary Black Biography, The Gale Encyclopedia of Alternative Medicine (2009), American Women Writers, and many more titles!


Article Databases
Some databases allow you to search by NAICS industry codes.

ABI/Inform Access limited to OU students, faculty, and staff
This database includes about 80% full-text articles from the business press, trade publications, academic journals, and newspapers (including full text of the Wall Street Journal). It is a great starting point for articles on broad business topics. How to export to RefWorks

Business Source Elite Access limited to OU students, faculty, and staff
Broad scope - includes academic journals, trade publications, magazines, books, market research reports, and product reviews. How to export to RefWorks

Full text access to many international newspapers and to financial and business information for specific companies.

Google Scholar
You can check the availability of article full text if you use our link to Google Scholar, which will ask you to log in with your OU NetID. How to export to RefWorks

See our guide to adding OU Libraries resources to Google Scholar
Library Contact
Picture: Shawn McCann

Shawn McCann
Assistant Professor
mccann@oakland.edu
248.370.2456

Office Hours: W 2-4pm & Th 9-11am
sign up for an appointment
RefWorks

Refworks
A citation manager that allows you to create a personal database of references and automatically generate formatted bibliographies for your projects.


Edit

OU Libraries | 100 Library Drive, Rochester, Michigan 48309-4479 | (248) 370-2471
Accessibility | Sitemap | Hours | Location | Comments | Webmaster


Hours | Location

OU Libraries on Facebook OU Libraries on Twitter OU Libraries on Instagram OU Libraries News