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MKT 650 - International Marketing

International Markets
Some of the market resources are organized by NAICS industry codes.

Detailed market research and analysis on over 700 U.S. industries as well as Global Industry Reports, China Industry Reports and Business Environment Reports.

MarketLine Access limited to OU students, faculty, and staff
Includes company and industry reports, country profiles, as well as market data and country statistics.

Business Insights: Global Access limited to OU students, faculty, and staff
Access to company and industry profiles, brand information, rankings, investment reports, company histories, and periodicals. Thanks to MeL

History of an industry can be found in some of the encyclopedias located within:

Gale Virtual Reference Collection
Includes Contemporary Black Biography, The Gale Encyclopedia of Alternative Medicine (2009), American Women Writers, and many more titles!

Article Databases
Some databases allow you to search by NAICS industry codes.

ABI/Inform Access limited to OU students, faculty, and staff
This database includes about 80% full-text articles from the business press, trade publications, academic journals, and newspapers (including full text of the Wall Street Journal). It is a great starting point for articles on broad business topics. How to export to RefWorks

Business Source Elite Access limited to OU students, faculty, and staff
Broad scope - includes academic journals, trade publications, magazines, books, market research reports, and product reviews. How to export to RefWorks

Full text access to many international newspapers and to financial and business information for specific companies.

Google Scholar
You can check the availability of article full text from within Google Scholar - see how! This link explains How to export to RefWorks
Library Contact
Picture: Shawn McCann

Shawn McCann
Assistant Professor

Office Hours: W 2-4pm & Th 8-10am
sign up for an appointment

Refworks allows you to create a personal database of references and automatically generate formatted bibliographies for your projects.


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