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LIBRARY GUIDE TO MKT 650 - International Marketing

Industry Information
IBISWorld
Detailed market research and analysis on over 700 U.S. industries as well as Global Industry Reports, China Industry Reports and Business Environment Reports.
Restricted to OU students, faculty, and staff MarketLine
Includes company and industry reports, country profiles, as well as market data and country statistics.

History of an industry can be found in some of the encyclopedias located within:
Gale Virtual Reference Collection
Includes Contemporary Black Biography, The Gale Encyclopedia of Alternative Medicine (2009), American Women Writers, and many more titles!

Country Information
Current Information on a country can be found in:

Restricted to OU students, faculty, and staff MarketLine
Includes company and industry reports, country profiles, as well as market data and country statistics.
Restricted to OU students, faculty, and staff Global Market Information Database
International socioconomic data, including industry statistics, consumer behavior statistics, and country information.

For historical information try looking the country up in:

Restricted to OU students, faculty, and staff Thanks to Mel Gale Virtual Reference Collection
Includes Contemporary Black Biography, The Gale Encyclopedia of Alternative Medicine (2009), American Women Writers, and many more titles!

Article Databases
Some databases allow you to search by NAICS industry codes.

Restricted to OU students, faculty, and staff ABI/Inform Complete
This database includes about 80% full-text articles from the business press, trade publications, academic journals, and newspapers (including full text of the Wall Street Journal). It is a great starting point for articles on broad business topics. How to export to RefWorks

Restricted to OU students, faculty, and staff Business Source Elite
Broad scope - includes academic journals, trade publications, magazines, books, market research reports, and product reviews. How to export to RefWorks

Full text access to many international newspapers and to financial and business information for specific companies.

Google Scholar
You can check the availability of article full text if you use our link to Google Scholar, which will ask you to log in with your OU NetID. How to export to RefWorks See our guide to adding OU Libraries resources to Google Scholar
Library Contact
Picture: Shawn McCann

Shawn McCann
Assistant Professor
mccann@oakland.edu
248.370.2456

Office Hrs: W 2-4pm
Book appointment
RefWorks

Refworks allows you to create a personal database of references and automatically generate formatted bibliographies for your projects.


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