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LIBRARY GUIDE TO MKT 6500 - International Marketing

Industry Information
IBISWorld
Detailed market research and analysis on over 700 U.S. industries as well as Global Industry Reports, China Industry Reports and Business Environment Reports.
Restricted to OU students, faculty, and staff MarketLine
Includes company and industry reports, country profiles, as well as market data and country statistics.

History of an industry can be found in some of the encyclopedias located within:
Gale Virtual Reference Collection
Includes Contemporary Black Biography, The Gale Encyclopedia of Alternative Medicine (2009), American Women Writers, and many more titles! Access ended 9/30/2018.

Country Information
Current Information on a country can be found in:

Restricted to OU students, faculty, and staff MarketLine
Includes company and industry reports, country profiles, as well as market data and country statistics.
Restricted to OU students, faculty, and staff Global Market Information Database
International socioconomic data, including industry statistics, consumer behavior statistics, and country information. 

For historical information try looking the country up in:

Restricted to OU students, faculty, and staff Thanks to Mel Gale Virtual Reference Collection
Includes Contemporary Black Biography, The Gale Encyclopedia of Alternative Medicine (2009), American Women Writers, and many more titles! Access ended 9/30/2018.

Article Databases
Some databases allow you to search by NAICS industry codes.

Restricted to OU students, faculty, and staff ABI/Inform Complete
Provides access to articles in scholarly, peer-reviewed business journals, trade journals and business news publications. Includes the full-text of the Wall Street Journal, the Financial Times and the Economist.

Restricted to OU students, faculty, and staff Business Source Elite
Broad scope - includes academic journals, trade publications, magazines, books, market research reports, and product reviews. How to export to RefWorks

Google Scholar
You can check the availability of article full text if you use our link to Google Scholar, which will ask you to log in with your OU NetID. How to export to RefWorks  
Library Contact
Picture: Shawn McCann

Shawn McCann
Assistant Professor
mccann@oakland.edu
248.370.2456

Available: Virtually by Appointment
Book appointment
RefWorks

Refworks

Refworks allows you to create a personal database of references and automatically generate formatted bibliographies for your projects.


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