LIBRARY GUIDE TO MKT 6730 - Product and Brand Management

IBISWorld
Detailed market research and analysis on over 700 U.S. industries as well as Global Industry Reports, China Industry Reports and Business Environment Reports. 
There are sections in IBISWorld reports that map to Porter's Five Forces.

MarketLine
Includes company and industry reports, country profiles, as well as market data and country statistics.

ABI/Inform Complete
Provides access to articles in scholarly, peer-reviewed business journals, trade journals and business news publications. Includes the full-text of the Wall Street Journal, the Financial Times and the Economist. - There are industry reports from "First Research" here.  Watch this tutorial video on how to find them.

 

MarketLine
Includes company and industry reports, country profiles, as well as market data and country statistics.

Factiva
Factiva is a premier business and general reference resource with a broad collection of sources that reach across disciplines from business and current events to communications and technology, politics, foreign policy, and more. Factiva.com combines more than 28,000 sources to give users access to premium content from 159 countries in 22 languages.

Mergent Online
Financial data on US and international publicly traded firms; includes annual reports, SEC filings, news, and other information. Limited to 7 users at a time. Log off after using!

Mergent Intellect
Provides access to private and public U.S and international business data, industry news, facts and figures, executive contact information and more.

 These resources contain demographic information and statistics.

• DemographicsNow
  Provides access to demographic data. Drill down to the city or neighborhood level to identify markets and audiences in your community. Ideal for supporting small business and local economic development activities. Thanks to MeL.
• PolicyMap
  This resource is a U.S. national data and mapping tool and analytics platform with multidisciplinary applications for college students and faculty.  Users can leverage thousands of U.S. data indicators in PolicyMap to perform demographic and socioeconomic analysis, from a neighborhood census block group in many cases, up to a national level, as well as create custom regions, for their research and studies.
• Global Market Information Database
  International socioconomic data, including industry statistics, consumer behavior statistics, and country information. 

Articles can offer the latest on what is happening in a specific industry or at the macro level, i.e. economic, social, political, and technological trends. Get started, paying special attention to trade publications:
 

• ABI/Inform Complete
• Factiva
• Business Source Elite

These databases utilize boolean operators.  View this cheat sheet for more information.

After exploring the resources on the right, see if you can utlize them to complete the:
 

MKT 6730
Scavenger Hunt