LIBRARY GUIDE TO Public Relations

Communication & Mass Media Complete
This resource "offers cover-to-cover (“core”) indexing and abstracts for more than 550 journals, and selected (“priority”) coverage of nearly 200 more, for a combined coverage of 737 titles. Furthermore, this database includes full text for over 440 journals."
PsycINFO
Need articles in psychology or counseling? Use PsycINFO! It's a great resource and is published by the American Psychological Association. How to export to RefWorks
Sociological Abstracts
This database abstracts and indexes the international literature in sociology and related disciplines in the social and behavioral sciences. Coverage: 1960 to present. How to export to RefWorks
ABI/Inform Complete
Provides access to articles in scholarly, peer-reviewed business journals, trade journals and business news publications. Includes the full-text of the Wall Street Journal, the Financial Times and the Economist.
 

Company reports usually contain a business description, a history of the companies, as well as some discussion of company financials. Our key databases for company reports are:

• MarketLine
  Includes company and industry reports, country profiles, as well as market data and country statistics.
• Factiva
  Factiva is a premier business and general reference resource with a broad collection of sources that reach across disciplines from business and current events to communications and technology, politics, foreign policy, and more. Factiva.com combines more than 28,000 sources to give users access to premium content from 159 countries in 22 languages.
• Mergent Intellect
  Provides access to private and public U.S and international business data, industry news, facts and figures, executive contact information and more.
• IBISWorld
  Detailed market research and analysis on over 700 U.S. industries as well as Global Industry Reports, China Industry Reports and Business Environment Reports.

You can learn a lot about a company by reading current newspaper and business articles.Trade journals may be very useful in finding current trends on your products. Also look at the company's website and find the annual report and any fact sheets.

• ABI/Inform Complete
  Provides access to articles in scholarly, peer-reviewed business journals, trade journals and business news publications. Includes the full-text of the Wall Street Journal, the Financial Times and the Economist.
• Business Source Elite
  Broad scope - includes academic journals, trade publications, magazines, books, market research reports, and product reviews. How to export to RefWorks
• Factiva
  Factiva is a premier business and general reference resource with a broad collection of sources that reach across disciplines from business and current events to communications and technology, politics, foreign policy, and more. Factiva.com combines more than 28,000 sources to give users access to premium content from 159 countries in 22 languages.

• FAQs - Frequently Asked Questions Find answers to frequent questions. 
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• Email - send your question to ref@oakland.edu
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• Key Concepts in Public Relations, 2009
• Key Concepts in Journalism Studies, 2005
• Encyclopedia of International Media and Communications, 2003
• Dictionary of Communications Technology: Terms, Definitions and Abbreviations

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