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LIBRARY GUIDE TO PR 2500 - Introduction to Public Relations

Finding Company Information
Company reports usually contain a business description, a history of the companies, as well as some discussion of company financials. Our key databases for company reports are:
Restricted to OU students, faculty, and staff MarketLine
Includes company and industry reports, country profiles, as well as market data and country statistics.

Restricted to OU students, faculty, and staff IBISWorld
Detailed market research and analysis on over 700 U.S. industries as well as Global Industry Reports, China Industry Reports and Business Environment Reports.
Restricted to OU students, faculty, and staff Factiva - click Company tab at top
Restricted to OU students, faculty, and staff Mergent Intellect
Provides access to private and public U.S and international business data, industry news, facts and figures, executive contact information and more.
 
Company Information - Latest Developments
You can learn a lot about a company by reading current newspaper and business articles.Trade journals may be very useful in finding current trends on your products. Also look at the company's website and find the annual report and any fact sheets.
Marketing Campaigns in the past
The Encyclopedia of Major Marketing Campaigns (2000, by T. Riggs) provides a clear explanation of successful and not-so successful marketing campaigns in the past. Here you'll find historical content, target market, marketing strategy, and outcome of many marketing campaigns. We have a print copy only found in the reference collection on the 2nd floor of Kresge Library:
  • Reference Collection, 2nd floor, REF HF 5837 .E53 2000
Does the Library have the article I need?
Use Library OneSearch to see if we have access to a journal article. For example, if you needed the following article, you could search Library OneSearch by entering in a portion of the article title: "identifying the best practices of media"
  • Identifying the best practices of media catching: A national survey of media relations practitioners, Public Relations Review, December 2012, Volume 38, Issue 5, pages 926-931.
 We do have the article online so you'll be able to see the full-text in PDF format.
 If we don't have your article electronically or in-print, you can order the article through InterLibrary Loan using ILLiad. It's a free service but a few days for the article to be available
Library Contact
Picture: Kristine Condic

Kristine Condic
Professor
salomon@oakland.edu
248.370.2469

Office: 236 Kresge Library
Contact me at: salomon@oakland.edu

 
Ask a Librarian
FAQs - Frequently Asked Questions Find answers to frequent questions. 

Chat with a librarian: Mon - 24/7

In-person research assistance - make an appointment 

Email - send your question to ref@oakland.edu

Phone - 248.370.4426
Information about occupations
  • Occupational Outlook Handbook (2021) - published by the Bureau of Labor Statistics, this handbook provides information on careers including entry level education, working conditions, on-the-job training, median pay, and growth rate. It's updated every year.
Public Relations Journals
Writing Help

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