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LIBRARY GUIDE TO PR 2700 - Research Methods in Public Relations

Find Scholarly Articles
Restricted to OU students, faculty, and staff Communication & Mass Media Complete
This resource "offers cover-to-cover (“core”) indexing and abstracts for more than 550 journals, and selected (“priority”) coverage of nearly 200 more, for a combined coverage of 737 titles. Furthermore, this database includes full text for over 440 journals."
Unrestricted Resource PubMed (MEDLINE)
The National Library of Medicine's free interface for MEDLINE, the premier database for biomedical journal citations. MEDLINE dates back to 1946 and includes more than 20 million citations in medicine, nursing, allied health and dentistry.
Restricted to OU students, faculty, and staff PsycINFO
Need articles in psychology or counseling? Use PsycINFO! It's a great resource and is published by the American Psychological Association. How to export to RefWorks
Find Popular Items
1. Search Library OneSearch to find popular articles. Then look to your left and find Availability -> Peer-reviewed Journals  Click this box to see non-scholarly items.

2. Need newspaper articles? Try Library OneSearch, enter search terms, browse results, then scroll to the bottom and click "Newspapers search."

3. Use Medline Plus to find health information for consumers.

Unrestricted Resource MedlinePlus
MedlinePlus is produced by the National Library of Medicine and the National Institutes of Health. It offers reliable, up-to-date health information about diseases, conditions, and wellness issues in plain language. An excellent source for patient information.
Does the Library Have the Article I Need?
Use Library OneSearch to find out if we have full-text of an article. For example, let's say you want to find this article:
  • Moyer-Guise, E, Robinson, M. J., Mcknight, J. (2018). The role of humor in messaging about the MMR vaccine. Journal of Health Communication, 23(6), 514-522.
Just search Library OneSearch for a portion of the article title "role of humor in messaging about the MMR", and you should see a link to the full-text article!

If we don't have your article electronically or in-print, you can order the article through InterLibrary Loan using ILLiad. It's a free service but a few days for the article to be available.


Refworks allows you to create a personal database of references and automatically generate formatted bibliographies for your projects.

Ask a Librarian
FAQs - Frequently Asked Questions Find answers to frequent questions. Make suggestions for new FAQs, too!

Chat with a librarian: M-T 9am-7pm; Fri 9am-5pm

In-Person Reference Assistance: Initiate a conversation with a librarian at the research kiosk or go to the Service Desk and ask to speak with a librarian: M-T 9am-7pm; Fri 9am-5pm.

Research Consultation - make an appointment for an individual session with a librarian for research assistance.

Email - send your question via email to ref@oakland.edu

Phone - 248.370.4426
Library Contact
Picture: Kristine Condic

Kristine Condic

Office: 236 Kresge Library
Contact me at salomon@oakland.edu.
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