PubMed (MEDLINE) The National Library of Medicine's free interface for MEDLINE, the premier database for biomedical journal citations. PubMed dates back to 1946 and includes more than 32 million citations in medicine, nursing, allied health, and dentistry. PubMed also includes citations from PubMed Central and the NCBI Bookshelf. Moving PubMed items to RefWorks
Searching PubMed tips 
PsycINFO Need articles in psychology or counseling? Use PsycINFO! It's a great resource and is published by the American Psychological Association. How to export to RefWorks
Communication & Mass Media Complete This resource "offers cover-to-cover (“core”) indexing and abstracts for more than 550 journals, and selected (“priority”) coverage of nearly 200 more, for a combined coverage of 737 titles. Furthermore, this database includes full text for over 440 journals."
ProQuest One Business Provides access to articles in scholarly, peer-reviewed business journals, trade journals and business news publications. Includes the full-text of the Wall Street Journal, the Financial Times and the Economist. Old name: ABI/Inform.
Use Library OneSearch to see if we have access to a journal article. For example, if you needed the following article, you could search Library OneSearch by entering in a portion of the article title: "Promoting Mental Health Help-Seeking Behavior"
If we don't have your article electronically or in-print, you can order the article through InterLibrary Loan using ILLiad. It's a free service, and you may get the article within 24-48 hours.
- Pace, K., Silk, K., Nazione, S., Fournier, L., & Collins-Eaglin, J. (2018). Promoting Mental Health Help-Seeking Behavior Among First-Year College Students. Health Communication, 33(2), 102–110. https://doi.org/10.1080/10410236.2016.1250065
If we don't have your article electronically or in-print, you can order the article through InterLibrary Loan using ILLiad. It's a free service, and you may get the article within 24-48 hours.
DemographicsNow
Includes demographics and business data; allows you to put together custom reports. Easy way to find Consumer Ecpenditure data. Also includes some Simmons National Consumer Study reports. Videos to assist you in finding useful informaiton in DemographicsNow
Explore U.S. Census Data
Offers access to demographic, housing, and economic data.
Consumer Expenditure Survey
Average annual expenditures by consumer characteristics (age, income, ethnicity, etc
Oakland University - Office of Institutional Research and Assessment
Start here if your audience is the OU community.
Includes demographics and business data; allows you to put together custom reports. Easy way to find Consumer Ecpenditure data. Also includes some Simmons National Consumer Study reports. Videos to assist you in finding useful informaiton in DemographicsNow
Explore U.S. Census Data
Offers access to demographic, housing, and economic data.
Consumer Expenditure Survey
Average annual expenditures by consumer characteristics (age, income, ethnicity, etc
Oakland University - Office of Institutional Research and Assessment
Start here if your audience is the OU community.
IBISWorld Detailed market research and analysis on over 700 U.S. industries as well as Global Industry Reports, China Industry Reports and Business Environment Reports.
Mergent Intellect Provides access to private and public U.S and international business data, industry news, facts and figures, executive contact information and more.
Global Market Information Database International socioconomic data, including industry statistics, consumer behavior statistics, and country information.
Factiva To find industry data, look at the top black bar, click Companies/Markets, then select Industry.Reports & SWOT Analyses
Company reports usually contain a business description, a history of the companies, as well as some discussion of company financials. Our key databases for company reports are:
MarketLine
Includes company and industry reports, country profiles, as well as market data and country statistics.
Mergent Intellect
Provides access to private and public U.S and international business data, industry news, facts and figures, executive contact information and more.
Mergent Online
Financial data on US and international publicly traded firms; includes annual reports, SEC filings, news, and other information. Limited to 7 users at a time. Log off after using!
EDGAR - find public company information from the SEC
Yahoo Finance - Business and financial information from Yahoo
Google Finance - Gateway to business and financial information on Google
Latest Developments
You can learn a lot about a company by reading current newspaper and business articles about it.Trade publications may be very useful in finding current trends on your products.Use the databases listed above under the heading Business Trends & Case Studies. Also look at the company's website.
Company reports usually contain a business description, a history of the companies, as well as some discussion of company financials. Our key databases for company reports are:
MarketLine Includes company and industry reports, country profiles, as well as market data and country statistics.
Mergent Intellect Provides access to private and public U.S and international business data, industry news, facts and figures, executive contact information and more.
Mergent Online Financial data on US and international publicly traded firms; includes annual reports, SEC filings, news, and other information. Limited to 7 users at a time. Log off after using!
EDGAR - find public company information from the SEC
Yahoo Finance - Business and financial information from Yahoo
Google Finance - Gateway to business and financial information on Google
Latest Developments
You can learn a lot about a company by reading current newspaper and business articles about it.Trade publications may be very useful in finding current trends on your products.Use the databases listed above under the heading Business Trends & Case Studies. Also look at the company's website.
Kristine Condic
Professor
salomon@oakland.edu
248.370.2469
Office: 236 Kresge Library
Contact me at: salomon@oakland.edu
Contact me at: salomon@oakland.edu
Refworks allows you to create a personal database of references and automatically generate formatted bibliographies for your projects.
FAQs - Frequently Asked Questions Find answers to frequent questions. Make suggestions for new FAQs, too!
Chat with a librarian: 24/7
Research Consultation - make an appointment for an individual session with a librarian for research assistance.
Email - send your question via email to ref@oakland.edu
Phone - 248.370.4426
Chat with a librarian: 24/7
Research Consultation - make an appointment for an individual session with a librarian for research assistance.
Email - send your question via email to ref@oakland.edu
Phone - 248.370.4426
- Public Relations Review 1995 - to present date
- Journal of Public Relations Research 1992 to 18 months ago
- Public Relations Tactics 7/1994- to present date
- PRWeek website; Archive, current thru Factiva
- Ad Age, formerly Advertising Age, website; Archive, current
- Best Digital Marketing Campaigns in the World II : Mastering the art of customer engagement, 2014
- AMA Handbook of Public Relations, 2010
- Campaigns that shook the world: the evolution of public relations, 2016
- Little book of big PR: 100+ quick tips to get your small business noticed, 2014
- Strategic Planning for Public Relations, 2004
Writing Resources for Students
Find in-depth information about the mechanics of writing, MLA/APA citations, avoiding plagiarism, and more.
Writing Center
The consultants can help you with every stage of the writing process.